Opportunity knocks with E-Commerce!
How is your Company applying the Internet for your
Why would I get involved in the Internet? Isn't it
all child's play? These and many other questions are
going through people's minds these days.
- Did you know that today at least 40% of all Canadians
have access to the Internet?
- Who are they?
- What are they doing there?
- Is there anything that could benefit you and your
The Internet has, over the past 8 years, evolved
from a University and Military network to a universal
Information System that spans the world and has re-invented
business. Starting with e-mail, messages can be transmitted
instantly, files, documents and graphics can be attached.
Transfer of electronic data and files avoids re-keying,
thus improving accuracy, completeness, cost and customer
But that is only the beginning. The 'World-Wide Web'
is a network of 'web pages' or 'web sites', where
individuals and businesses put their information for
others to see, print or download. Since access to
'the Web' is easy, anyone, however unskilled, can
do it. If you don't have a computer, you can even
go to a Public Library and try it out. Then you're
hooked and will want one of your own...
Why would you get hooked? You can find almost any
information you are looking for. It is better than
an encyclopedia. Much of it is very up-to-date. You
will have to use your own judgement as to what is
valid or what is not, but that is normal anyway. You
can download software, music, drivers, jokes, and
above all information. You can have
a look at other businesses like yours and see
what they do. You can forge partnerships with them
across the country. There are many options and more
benefits for business.
You can set-up a website to show your family to relatives
in other countries. But you can also put all your
business literature on your website, so when
a client calls up, and needs detailed information,
you can let them browse your website and find it instantly.
But that's not all. On your website you can list all
your products and services, including all of
those the client did not ask for. You can put up your
address and other contact information, subsidiaries
and partners in other cities for ready access to people
anywhere in the world. You can put up your success
stories, your references, samples of your work, and
That brings us to the next step. You can design a
form that lets prospective clients fill in their own
quotation and send it instantly, by e-mail,
to you. Or they can place an order for one of more
of your products by putting them in a shopping
basket. Small stores have expanded their business
this way, by thousands of dollars a month, from
new customers who never set foot in their store before.
Finally you can add credit card acceptance
right on the web. Since this is a security issue,
not all clients go for it. So, you don't remove the
e-mail version, but leave it as an option. There are
still many people who use it and are comfortable with
it. Since it adds considerable cost to your
site, it may be netter not to install credits cards
until you have a good size business going.
It must be understood that websites need to be promoted.
Marketing of webistes must be done both on-line and
off line. You should put your URL (= website address)
on all of your business cards, letterhead and literature.
You should register with various main Search Engines.
You should quote it in any of your regular advertising.
There are many more methods available to improve the
popularity of your website.
As you can see, the web gives many good opportunities
for improving your business and profitability.
If you take it step by step, you can't go wrong. One
advice though: Don't sit on the fence, while opportunity
passes you by.
If you need help with anyone of these, we have a
of qualified people who can help you with the design,
installation, set-up, and maintenance of any of these